Shelley Richmond | Zebedee Management | Changing the face (and body) of the fashion industry

Zebedee Management | Changing the face (and body) of the fashion industry

March 21, 2018  •  1 Comment

Around a year ago I was contacted by a lovely lady called Laura who told me all about her idea for a new model & casting agency specifically set up to represent disabled people and to address the lack of representation of disability in the fashion and wider media industry.

I instantly knew that I wanted to be a pat of this as it seemed like such a wonderful and positive idea. 

The first casting day that I worked on with Laura and her business partner Zoe was such fun, it was fast paced and I got to meet some really inspiring people (and their families), one young lady that really stood out to me was Sara (below). Such a beautiful and sweet girl and boy does the camera love her! I knew that she would go on to great things and she really has, with some pretty major campaigns under her belt in her first year of modeling. One of the images we shot that day even made the cover of Possibility Magazine

I've pretty much lost count of how many lovely faces I've shot for Zebedee Management now, but every project I work on with them is always such a pleasure and it's so wonderful to see the industry embracing them and recognising the talent that they represent. There's a long, long way to go in terms of changing societal standards of beauty and normality but it is starting to happen. Laura & Zoe have been overwhelmed by applications to the agency once word of what they had started spread and one of the most phenomenal things is seeing the likes of Sara inspiring her peers and spreading her confidence and strength to others. They've inspired me no end, especially as I have three health conditions that are technically classed as disabilities.

In the past I'd always seen that word as a negative, with the focus being on what people associated with that word couldn't do. Now I hear it a little differently, now I hear about what people can do in spite of disability...

"There is no greater disability in society, than the inability to see a person as more" - Robert M. Hensel


Awesome work!! photography and fashion have always walked hand in hand. And I must say your have done a splendid job for a good cause. Keep it up
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