Musicians, we need to talk about photography...

March 01, 2018  •  Leave a Comment

I was recently invited to write an article for Exposed Magazine about the importance of good band photography, in case you missed it, here's the full piece...

"I’ve been working as a professional photographer for 5 years or so, over the years I’ve shot all sorts of stuff from editorials for magazines and PR for local brands to weddings and private parties. I’ve also photographed a lot of bands and musicians, mainly contracted by magazines, promoters or venues, rarely the band themselves. Alongside this I do a little design work for venues hosting gigs, creating posters and flyers for their events. Nine out of ten times I’m given images to use in the design process that are so low quality they are frankly unusable.

So, musicians, we need to talk about photography. About why you should invest in it and why a screengrab or download from Facebook is just not good enough…

Your band is awesome, you know it, and your supporters know it. You sound great, you look great on stage live, you’re booking gigs and in your media pack the images you supply are low res phone shots of your last gig, pulled off your facebook page. You are letting yourself down.

You’re not presenting the best image of yourselves possible, literally. Present polished, well styled high resolution images that you’d be proud to see promoted online and blown up in print, you don’t want to look like an 8 bit rendered human (unless that’s the look you’re really after).

We all live our lives through images, we consume them daily in vast quantities through social media; these images sell your service, your music and the experience you’re providing. These images are your brand. Think about your favourite brands, what is it that draws you to them? I guarantee a part of it is the imagery they use; the way that they present themselves.

The good news is this: It’s a lot less expensive than you think, an investment of a few hundred quid (divided by all your band mates = bargain) can give you a set of images that will make your PR kit stand out, make your social media look super awesome, consistent and well styled plus (with proper licenses) get you featured on blogs and in lovely magazines like this one!

After you’ve got yourself a set of lovely PR images you might want to think about investing a little more, like booking a pro to shoot an upcoming gig.  When I work for venues they generally have a rule of “1st three songs” in which time we have to shoot all the images that we need for the client to represent that gig. The good news is that means professional gig photographers work fast and can get you some awesome images in a tiny timeframe (9 minute job anyone?!) meaning costs aren’t astronomical to book a pro to shoot a gig for you.  These images are valuable content for your website, blog and social media and are highly versatile assets. Content is king when it comes to marketing and these photos are a powerful and versatile form of content when it comes to self-promotion.

Finally, investing in professional images shows folk that you are serious about what you’re doing, if you don’t invest in yourself it’s hard to see why anyone else should…"




Fancy a shoot? Get in touch


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