Shelley Richmond: Blog 2018-03-21T13:56:00Z (C) Shelley Richmond Shelley Richmond Zebedee Management | Changing the face (and body) of the fashion industry

Around a year ago I was contacted by a lovely lady called Laura who told me all about her idea for a new model & casting agency specifically set up to represent disabled people and to address the lack of representation of disability in the fashion and wider media industry.

I instantly knew that I wanted to be a pat of this as it seemed like such a wonderful and positive idea. 

The first casting day that I worked on with Laura and her business partner Zoe was such fun, it was fast paced and I got to meet some really inspiring people (and their families), one young lady that really stood out to me was Sara (below). Such a beautiful and sweet girl and boy does the camera love her! I knew that she would go on to great things and she really has, with some pretty major campaigns under her belt in her first year of modeling. One of the images we shot that day even made the cover of Possibility Magazine

I've pretty much lost count of how many lovely faces I've shot for Zebedee Management now, but every project I work on with them is always such a pleasure and it's so wonderful to see the industry embracing them and recognising the talent that they represent. There's a long, long way to go in terms of changing societal standards of beauty and normality but it is starting to happen. Laura & Zoe have been overwhelmed by applications to the agency once word of what they had started spread and one of the most phenomenal things is seeing the likes of Sara inspiring her peers and spreading her confidence and strength to others. They've inspired me no end, especially as I have three health conditions that are technically classed as disabilities.

In the past I'd always seen that word as a negative, with the focus being on what people associated with that word couldn't do. Now I hear it a little differently, now I hear about what people can do in spite of disability...

"There is no greater disability in society, than the inability to see a person as more" - Robert M. Hensel

Shelley Richmond (C) Shelley Richmond 2018-03-21T13:56:00Z 2018-03-21T13:56:00Z Day Dusk Dark | A Winter Weddig Photography Workshop in Leeds

Back in January I ran my last Day Dusk Dark Workshop with fellow photographer and good friend Jamie Sia, this was our last joint workshop for a while, though we may run the day again in the south at the end of the year.

We had a lovely day at the LightSpace Leeds Studio in Meanwood and shared our knowledge with a great bunch of photographers. Here's a few of my images from the day...


Models: Katie Altoft, Sarah, James & Beth of Zebedee Management + Beths lovely real life husband!

Hair: Emily Hawkes 

Make Up: Amy George

Sarah's Dress: Luna Organics

Flowers: Leafy Couture

Styling: Pamella Dunn

Shelley Richmond (C) Shelley Richmond 2018-03-12T09:00:00Z 2018-03-12T09:00:00Z ICONS: Frida

For a long time I've wanted to shoot portraits inspired by some female icons like Frida Kahlo, Joni Mitchell and Vivienne Westwood and this is the first in the series with the wonderful Julia Jeckell hair and make up artist. Thanks to Anna of Swallows & Damsons flower shop for the incredible blooms and our beautiful model Asha of Boss model Management who couldn't have fitted the brief more perfectly...

Shelley Richmond (C) Shelley Richmond 2018-03-07T09:00:00Z 2018-03-07T09:00:00Z Gustav

HMUA: Jenn Edwards & Co | Model: Laura Urbano | Styling: Natasha Lyons | Clothing: One Hundred Stars/ Kate Beaumont Wedding Dresses/ Asos | Accessories: Tilly Thomas Lux

Shelley Richmond (C) Shelley Richmond 2018-03-05T00:00:00Z 2018-03-05T00:00:00Z Musicians, we need to talk about photography...

I was recently invited to write an article for Exposed Magazine about the importance of good band photography, in case you missed it, here's the full piece...

"I’ve been working as a professional photographer for 5 years or so, over the years I’ve shot all sorts of stuff from editorials for magazines and PR for local brands to weddings and private parties. I’ve also photographed a lot of bands and musicians, mainly contracted by magazines, promoters or venues, rarely the band themselves. Alongside this I do a little design work for venues hosting gigs, creating posters and flyers for their events. Nine out of ten times I’m given images to use in the design process that are so low quality they are frankly unusable.

So, musicians, we need to talk about photography. About why you should invest in it and why a screengrab or download from Facebook is just not good enough…

Your band is awesome, you know it, and your supporters know it. You sound great, you look great on stage live, you’re booking gigs and in your media pack the images you supply are low res phone shots of your last gig, pulled off your facebook page. You are letting yourself down.

You’re not presenting the best image of yourselves possible, literally. Present polished, well styled high resolution images that you’d be proud to see promoted online and blown up in print, you don’t want to look like an 8 bit rendered human (unless that’s the look you’re really after).

We all live our lives through images, we consume them daily in vast quantities through social media; these images sell your service, your music and the experience you’re providing. These images are your brand. Think about your favourite brands, what is it that draws you to them? I guarantee a part of it is the imagery they use; the way that they present themselves.

The good news is this: It’s a lot less expensive than you think, an investment of a few hundred quid (divided by all your band mates = bargain) can give you a set of images that will make your PR kit stand out, make your social media look super awesome, consistent and well styled plus (with proper licenses) get you featured on blogs and in lovely magazines like this one!

After you’ve got yourself a set of lovely PR images you might want to think about investing a little more, like booking a pro to shoot an upcoming gig.  When I work for venues they generally have a rule of “1st three songs” in which time we have to shoot all the images that we need for the client to represent that gig. The good news is that means professional gig photographers work fast and can get you some awesome images in a tiny timeframe (9 minute job anyone?!) meaning costs aren’t astronomical to book a pro to shoot a gig for you.  These images are valuable content for your website, blog and social media and are highly versatile assets. Content is king when it comes to marketing and these photos are a powerful and versatile form of content when it comes to self-promotion.

Finally, investing in professional images shows folk that you are serious about what you’re doing, if you don’t invest in yourself it’s hard to see why anyone else should…"




Fancy a shoot? Get in touch

Shelley Richmond (C) Shelley Richmond 2018-03-01T12:40:26Z 2018-03-01T12:40:26Z Ghosts


Model: Lily Gaskell | Florals: Kesali Flower Studio | HMUA: Jenn & Helena of Jenn Edwards & Co

Shelley Richmond (C) Shelley Richmond 2018-02-27T11:38:37Z 2018-02-27T11:38:37Z PR Photography | Hollow Meadows

Rachel is a flower grower from Sheffield, based on a beautiful farm on the edge of the city she grows all manner of British blooms for various occasions. You can buy them by the bucket full, freshly cut from her greenhouse and flower field. I took a trip up to the farm on a late summer afternoon to grab some shots of the field and its produce for Rachel's new website (coming soon!) and social media presence.

I adore shooting for local independent businesses in and around Sheffield and I offer a special affordable package, if you're interested in booking please do get in touch via my contact page

Shelley Richmond (C) Shelley Richmond 2017-11-21T08:00:00Z 2017-11-21T08:00:00Z Fearless Confidence Shoot | Priscilla


HMUA: Jenn Edwards & Co

Shelley Richmond (C) Shelley Richmond 2017-11-14T08:00:00Z 2017-11-14T08:00:00Z Editorial | Sunday Morning

Model: Hannah Lamare |

HMUA: Jenn Edwards & Co |

Shelley Richmond (C) Shelley Richmond 2017-11-07T08:00:00Z 2017-11-07T08:00:00Z Editorial | B L O O M

Model: Ivy Watson |

Styling: Natasha Lyons |

Gowns: Kate Beaumont |

Florals: Swallows & Damsons |

HMUA: Jenn Edwards & Co |


Shelley Richmond (C) Shelley Richmond 2017-07-10T08:00:00Z 2017-07-10T08:00:00Z Editorial | CONCRETE JUNGLE

Models: Katie Altoft & Izzy Grace Rose Lindley |

Florals & Botanical design: Campbells Flowers |

HMUA: Jenn Edwards & Co |

Wardrobe: ASOS & River Island |

Shelley Richmond (C) Shelley Richmond 2017-07-05T19:10:38Z 2017-07-05T19:10:38Z For the many, not the few

I'm currently pushing myself to create more documentary and editorial work and yesterday I spotted an opportunity...

Yesterday evening I went along to a campaign rally in North Sheffield where Jeremy Corbyns campaign bus was calling in on the Shirecliffe Community Centre. The atmosphere was wonderful and I met some really interesting folk. I decided to take a series of portraits while I was there, I want to show the diversity of the supporters that came out to cheer and wave, the people that the campaign is built for. The many, not the few...

Shelley Richmond (C) Shelley Richmond 2017-05-11T12:04:08Z 2017-05-11T12:04:08Z Priscilla

Model: Priscilla

Hair: Jenn Edwards

MUA: Natalie Manlove

Wardrobe: River Island

Shelley Richmond (C) Shelley Richmond 2017-05-07T15:32:03Z 2017-05-07T15:32:03Z Editorial | Opulence

Model: Keira @Jadore

HMUA: Julia Jeckell

Styling: Amanda Vickers


Shelley Richmond (C) Shelley Richmond 2017-03-01T13:12:31Z 2017-03-01T13:12:31Z Sofia

Model | Sofia

Hair | Jenn Edwards

MUA | Natalie Manlove

Wardrobe | ASOS

Shelley Richmond (C) Shelley Richmond 2017-01-30T17:10:56Z 2017-01-30T17:10:56Z Ellie

Model | Ellie Pawlett

HMUA | Elizabeth Daisy

Wardrobe | ASOS // Topshop

Shelley Richmond (C) Shelley Richmond 2017-01-24T11:42:00Z 2017-01-24T11:42:00Z Laura

Model | Laura Urbano @Boss Model Management

HMUA | Julia Jeckell


Shelley Richmond (C) Shelley Richmond 2017-01-20T17:50:35Z 2017-01-20T17:50:35Z Megan

Model | Megan Lindop

HMUA | Elizabeth Daisy


Shelley Richmond (C) Shelley Richmond 2017-01-18T13:13:27Z 2017-01-18T13:13:27Z Elle

Model | Elle @Boss model Management

HMUA | Julia Jeckell

Florals | Campbells Flowers

Shelley Richmond (C) Shelley Richmond 2017-01-16T17:20:50Z 2017-01-16T17:20:50Z Tales from the Mountains | Stories from the Sea // Wales

Shelley Richmond (C) Shelley Richmond 2017-01-12T15:17:16Z 2017-01-12T15:17:16Z